Emotion. Sport. Culture.
We build products that connect humans to what matters.
The Next Ten designs and develops innovative applications across emotional utility, sports, and culture. We create technology that enhances human experience.
What We Build
Three verticals. One mission: enhancing human experience.
Love Labs
Emotional Utility
Applications designed to support mental wellness, foster meaningful connections, and enhance emotional intelligence through thoughtful digital experiences.
Coming SoonIncrowdz
Sports
Cutting-edge solutions for athletes, teams, and sports enthusiasts. From performance tracking to fan engagement, we build tools that elevate the game.
Join WaitlistRelicxs
Culture
Digital platforms that celebrate creativity, preserve heritage, and connect communities through art, music, and shared cultural experiences.
See MoreAbout The Next Ten
We build digital products for the communities that matter.
The Next Ten is a product studio based in The Netherlands. We create technology across three verticals: emotional utility, sports, and culture—domains where meaningful innovation can genuinely improve how people connect, compete, and belong.
Our sports solutions serve entire ecosystems—from consumer apps that engage fans and players, to enterprise systems that power clubs and organizations. We believe the best technology meets people where they are, whether that's on the pitch, in the stands, or behind the scenes.
AI runs through everything we build—not as a feature, but as a philosophy. We use it to personalize experiences, surface insights, and remove friction. Technology should feel like an extension of human intent, not a barrier to it.
Our Brands
Emotional Utility
Love Labs
Tools for connection, reflection, and emotional growth.
Sports
Incrowdz
Solutions for players, clubs, and sports organizations.
Culture
Relicxs
Platforms that preserve and celebrate cultural heritage.
How We Think
Human-Centered Design
Every product begins with understanding the people who will use it. We design for real needs—whether that's a player tracking their progress, a club managing their community, or someone seeking meaningful connection.
Technical x Humans
Technology—including AI—is an enabler, not a replacement. We build systems that amplify human potential, creating tools that feel natural and empowering rather than complex and cold.
Purposeful Innovation
We don't chase trends. AI and advanced systems in our products serve a clear purpose: enhancing real experiences for sports communities, cultural movements, and emotional wellbeing.
Contact
Let's build something meaningful together.
Whether you have a project in mind, want to explore a partnership, or simply want to learn more about our work, we'd love to hear from you.
You can also reach us at hello@incrowdz.com, hello@lovelabs.tech, or hello@relicxs.com